The UW Health Marketing and Communications team dedicated to SMPH includes a web content, marketing, and media strategist and draws on the resources of programmers, graphic designers, and social media and email marketing specialists.
The UW Health Marketing and Communications team manages the public website and select intranet pages as the school’s primary Facebook, Twitter, LinkedIn and YouTube pages.
Web
Due to the upcoming launch of a redesigned UWHealth.org, UW SMPH will have modified staffing resources for http://med.wisc.edu and the intranet into January 2021. In response to that and to improve communications into the future, we’ve developed a new project request process, to better track and prioritize digital requests. Deploying this support model now will allow the best use of the available resources and maintain a strong level of support and responsiveness to your web requests.
New Process: All web and digital requests must be entered via the Web Request Form.
Requests entered via the form will be reviewed and given a priority ranking twice a week by the Office of Strategic Communications (OSC) with the Web team. Those with a high priority ranking will move on to web production.
Priority status will be placed on business-critical updates. These include:
- Time-sensitive materials related to admissions
- Leadership recruitments,
- News releases
- Governance requirements
Please allow a minimum of three business days for a response to your form submission. After that time, the OSC team will update you on the status of your submission, the priority score, a timetable for updates, and if deferred, alternative recommendations for content amplification.
We appreciate your patience as we manage the operational updates to the websites and your collaboration on this new process to submitting all web requests.
Areas of expertise
- Content strategy
- Writing/editing
- Search engine optimization (SEO)
- Accessibility
- Front-end development (HTML, CSS, JavaScript)
- Back-end development (server and database administration)
- User experience/user interaction
- Responsive design
- Social media
How to request website or intranet updates
Please use the Web submission form to ensure you have all of the information collected for updates, and to assist with the tracking and triage of requests.
To submit an item for the events calendar, see this guide to adding events to the SMPH website.
Please note: For extensive updates or to add new sections of content, the turnaround time will depend on available resources and the project scope. We will not be able to complete extensive projects on short notice.
Process
The process of creating a new section of content may include all or some of these steps:
- Initial inquiry from faculty or staff member
- Followup from UW Health to set a meeting to discuss the project in more detail, including audience, goals, strategy, content development, project responsibilities and timeline
- Gathering or creation of source content and supporting materials, if needed, and editing of content
- Creation of draft web pages
- Draft pages shared with faculty or staff member
- Revisions and/or approval
- Pages published to website
Requests for custom websites
When a new website request falls within the scope of the UW Health’s work, it will be built within the framework of the existing public site or intranet, depending on the audience. Examples of requests that are within scope include:
- Requests for websites or supporting content for any health professions program
- Supporting content for the school’s core administrative units
If the request is out of scope, we will in most cases recommend using UW-Madison’s WiscWeb WordPress Service. Examples that are out of scope include:
- Requests for individual lab websites
- Requests for new center or institute websites
- Requests to manage graduate program websites
- Any request that does not serve the strategic goals or mission, vision and values of the School of Medicine and Public Health
How to manage intranet content
The SMPH intranet is hosted by the WiscWeb WordPress Service. Administrative units can be granted access to WordPress to manage their own sections of the SMPH intranet.
Process
- Please use the Web submission form. The web center will follow up to discuss scope of work, objectives and goals, if necessary.
- Prospective content managers will be required to complete DoIT’s WordPress training.
- Upon completion, the web team will provide access to WordPress.
Rules
- Faculty and staff can only manage content for the administrative unit in which they work.
- The content contributor should be someone who will regularly interact with the site.
- Content contributors will adhere to the editorial and design style guides.
- Content contributors will follow best practices for responsive design and accessibility.
- No custom fonts, colors, text effects or other nonstandard typography or design elements can be used. This includes word clouds, blinking text and custom style sheets.
- The web center has final authority over the appearance of all content and may request changes on non-compliant pages.
- Tech support and general WordPress help is provided by DoIT. UW Health can provide guidance on overall content strategy and project management.
Social media
UW Health Marketing and Communications manages the primary social media accounts for the School of Medicine and Public Health:
UW Health does not have the authority to approve or deny social media accounts for individual programs, however, we ask that groups think carefully before jumping into Facebook, Twitter or other platforms. Questions to consider include:
- Do I have a definable goal with social media?
- How will I know if I’m successful?
- Do I have enough content to justify a social media presence?
- Can my needs be met using existing social media channels?
Social media policies
Individuals or programs that use social media must take care not to violate patient privacy rules. Additional guidance can be found from existing social media policies: