The UW Health Marketing and Communications produces a variety of email communications for the School of Medicine and Public Health, including a monthly electronic newsletter, the SMPH e-News. The team uses software that can measure audience engagement metrics such as open rates and number of clicks.
Email can be an effective way to communicate with targeted audiences, however, it should be used strategically. The web center is happy to offer consultation to help faculty and staff determine how email can be integrated into a communication plan.
Common examples of emails include:
- Save the date notices
- Event registration
- Leadership messages
- Alumni communications
How to request email help
Contact UW Health Marketing and Communications at firstname.lastname@example.org. The team will follow up to discuss feasibility, timeline, strategy, audience and other necessary considerations.
All emails created by the web center will use one of two templates: one for single topics, such as an event invitation, and another for e-newsletters. The templates are designed based on official UW-Madison branding standards.
The team will not design custom email templates. Those with special needs are encouraged to use DoIT’s email marketing service.
Need help with an @wisc.edu email address?
The Marketing and Communications team does not provide support for faculty and staff email accounts or create new accounts. Contact SMPH Shared Services IT at email@example.com for general email help.
Need help with WiscLists?
WiscList is a campus service used for email distribution. It is administered by DoIT; the UW Health Marketing and Communications team does not have the authority to create or manage WiscLists.
The SMPH e-News is a monthly e-newsletter sent to all School of Medicine and Public Health faculty, staff and students.
View SMPH e-News archives
The newsletter is sent mid-month. Submissions are welcome and can be sent to firstname.lastname@example.org by the first of each month. Examples of suitable content include:
The newsletter generally will not include recurring event announcements (e.g., weekly seminar series or grand rounds), new publications, departmental awards, conference attendance and presentations, and general profiles of faculty and staff.
All submissions will be reviewed by the Dean’s Leadership Team for approval.
UW Health Email Briefings
UW Health Leadership Briefing, In Brief and Physician/APP Briefing are aggregated news sources for leaders, employees and physicians throughout the organization.
The email briefings reduce the number of disparate, one-off or non-emergency emails by consolidating the information into weekly or bi-weekly emails. This helps improve the uptake of messages and understanding of organizational goals and how they translate to employee roles.
Each briefing follows the same format and includes news and announcements that fall into these categories:
- Action required: A response or action is needed on your part
- Vital to know: Important information needed to do your job, consider sharing with your staff or colleagues
- For your information: General news that you should be aware of
Sending schedule and contact information
The deadline to submit content is noon on the Friday before each publication.
Stories can run in multiple briefings if appropriate for the target audience.
- SMPH leadership receives Leadership Briefing and the Physician/APP Briefing. Leadership includes all deans, chairs and vice chairs, and department administrators.
- UW Health leaders receive all three briefings.
- UW Health faculty physicians and residents receive the Physician/APP Briefing.
- APPs receive In Brief and the Physician/APP Briefing
- UW Health staff receives In Brief.