UW Health marketing and communications provides media relations services for the School of Medicine and Public Health.
The media relations team includes science writers, media specialists and a video group all well-versed in helping the people and departments of the School of Medicine and Public Health tell their stories via the news media. Many are former journalists who understand the distinct needs and expectations of reporters.
- Locating suitable experts for interviews by reporters for print, broadcast and online outlets
- Researching, writing and distributing news releases to external media
- Contacting individual reporters with ideas for stories and arranging logistics for those stories
- Producing video content for use by media and/or the various UW Health and School of Medicine and Public Health online platforms
- Working in close coordination with University Communications, the main news agency for UW-Madison
- Preparing faculty and staff for media interviews
- General media training
- Advising on communication strategy to manage sensitive and controversial issues
- Working with marketing and communications colleagues to create integrated communications to highlight new initiatives, services or institutional messages
- Understanding HIPAA requirements for protection of certain health information
- Working with patients who may be involved in news stories
- Providing crisis communications services during emergencies
Who do I contact?
The media relations team serves the School of Medicine and Public Health and all of its missions: education, research, patient care and service. If you have questions, want to discuss a story or ask for the team’s help with communications, please call Tom Russell, director of communications, at (608) 828-6868, or email him at TRussell@uwhealth.org.