Media Relations
UW Health provides media relations services for the UW School of Medicine and Public Health.
The media relations team includes science writers, media specialists and a video group all well-versed in helping the people and departments of the School of Medicine and Public Health tell their stories in the news media. Many are former journalists who understand the distinct needs and expectations of reporters.
Contacts
If you have questions or want to discuss a story, email Sara Benzel, UW Health media relations manager, or call 608-852-2605. SMPH faculty and staff are also welcome to email the SMPH Office of Strategic Communications.
Services
- Preparing faculty and staff for media interviews
- Contacting individual reporters with ideas for stories and arranging logistics for those stories
- Working in close coordination with University Communications at UW–Madison
- General media training
- Advising on communication strategy to manage sensitive and controversial issues
- Working with marketing and communications colleagues to create integrated communications to highlight new initiatives, services or institutional messages
- Understanding HIPAA requirements for the protection of certain health information
- Providing crisis communications services during emergencies