University of Wisconsin logos are protected by trademark licensing and must adhere to usage guidelines.
The UW Office of Strategic Communication oversees and ensures compliance with the university’s graphic standards across all schools and departments. The UW School of Medicine and Public Health (UWSMPH) Office of Strategic Communication and UW Health Marketing collaborate closely to maintain a consistent visual identity.
Most requests for branded items related to UWSMPH and UW Health are reviewed by UW Health Marketing which can work with you to recommend approved licensed vendors. Requests requiring additional review are forwarded to the appropriate Offices of Strategic Communication and the Office of Trademark and Licensing.